WordPress has certainly come a long way since it was first launched in 2003 — so too have the WordPress statistics that help to define this powerful software tool.

The world’s most popular and widely used content management system now powers 35.2% of all websites on the internet, but few outside the community of the most loyal WordPress users know the story of how it started.

WordPress is the world’s most popular content management system powering 34% of all websites on the internet. On top of that:

  • WordPress powers 34% of the internet in 2020, a 4% rise from the previous year.
  • If you count only the CMS-built sites, then about 60% of them are WordPress
  • Over 400 million people visit WordPress sites each month
  • In 2016, nearly 118 billion words were published on WordPress
  • But WordPress is not only for blogging – nearly 28% of all e-commerce goes through WooCommerce
  • 281 new WooCommerce shops appear on average every day
  • 661 WordPress sites also pop up daily
  • WordPress.org offers over 50,000 plugins and over 3,500 GPL-licensed themes
  • In 2018, the non-English WordPress downloads were more than the English ones

So the question is,

Why is WordPress so popular?

Our reply will be based on five important aspects

I. Easy User Management

1. WordPress Is A Universal Platform:

WordPress powers millions of websites across the globe. It is the most popular content management system and the fact that it has a standard WordPress dashboard makes it a universal platform that can be effectively used by anyone. Its functionalities are easy to understand and it comes with a host of themes, tools and plugins, that aids in making a beautiful website.

2. Easy To Use:

Ease-of-use is the primary reason why many new businesses have taken a liking to WordPress. It is a user-friendly platform and one can learn how to use WordPress as CMS in a jiffy. Once your site is developed, you don’t need experts to manage it, as it requires zero programming & coding skills.

3. Easy To Set-up:

WordPress doesn’t require any coding skills. Thus, even without the knowledge of programming languages such as JavaScript, HTML, or PHP, you can still set-up your WordPress website. The best part, you can manually install WordPress in a few minutes!

4. Easy To Update:

For security reasons updating your software is of utmost importance and this holds true for WordPress too. However, unlike other CMS, updating WordPress and its themes & plugins is a breeze and can be done at a single click of a mouse

5.Easy To Manage:

Owing to multiple features and functionalities, maintaining a WordPress website, be it a blog or a full-fledged eCommerce website, is a piece of cake. WordPress is ever-evolving with developers continuously testing and enhancing its various components, thus providing you with the best resources that will help you to manage your WordPress website effectively.

II. FLUIDITY OF DESIGN & FLEXIBILITY

Apart from its user-friendly admin panel, you can customize your entire site at a click-of-a-button. Plus, it provides you with an endless number of features and functionality, not to forget it is highly adaptable, which makes it the number #1 CMS amongst web developers!

1. Intuitive and User-friendly Backend:

Compared to other content management systems, the backend or the administration panel of WordPress is extremely intuitive and user-friendly.

This means that even if you are a novice at running a website, with WordPress you don’t have to struggle with a lot of tasks such as managing content, publishing blog posts, uploading media, as WordPress makes every single aspect of running a website easily, thanks to its clutter-free, navigable and user-friendly dashboard.

2. Design Consistency:

While designing your WordPress website, you could either choose a default theme or purchase a premium theme. However, once you have set-up a theme, WordPress will ensure that it maintains the same design consistency throughout your website, irrespective of the number of web pages or blog posts that you might add. This provides a wonderful harmony that will not only appeal to the users but it will also make your site look more beautiful.

3. Control Multiple Sites With A Single Admin Panel:

Using multi-site technology, you can control all your WordPress websites with a single, user-friendly control/admin panel.

4. Design Flexibility:

WordPress also provides you with design flexibility. This means, if you decide that you want to have different design layouts throughout your website instead of a single consistent design, you can easily achieve it through WordPress as it allows multi-designed integration.

III. ROBUST SECURITY FEATURES

As it is an open-source platform used by millions of people, hackers are always looking for new ways to breach it. But, thanks to its large community, the security protocol of WordPress is one of the toughest in the industry. When you choose to build a website with WordPress, rest assure that your website will be safe and secure from all unauthorized access, hackers, cyber crimes & more. Also, you can follow these WordPress Security Practices to keep your website Safe & Secure.

1. Airtight Security:

WordPress is aware of the fact that building a website involves a lot of hard work, time and money and as such, it provides solid security measures to ensure that your site is safe from all potential harm.

WordPress constantly updates all its security tools, thereby protecting your website from unauthorized access. Plus it provides airtight security through the means of powerful WordPress security plugins.

2. Regular Software Updates:

The internet is full of opportunistic and malicious-minded people who are constantly seeking any loopholes through which they can access and harm a website. For this reason, WordPress has a dedicated security team that works continuously to improve security tools, thus providing you with newer versions of software updates that help fix any vulnerability on your site.

 3. Strong Monitor For Malware:

The online world has seen a tremendous rise in malware and cyber criminal activities in recent years. From sudden crashing of websites to its slow performance to unusual programs that appear suddenly, it is difficult to keep your site from getting infected by malware.

However, WordPress provides some of the toughest security tools such as Sucuri Security, AntiVirus, which perform a daily scan to detect malware and spammy links, thus helping you monitor your site’s security at a click-of-a-button.

4. Tonnes Of Free Security Plugins:

WordPress is secure software. However, it can still be breached due to the use of a weak password, failure to update software, etc. Thus, to prevent this WordPress provides you with tonnes of free WordPress security plugins, that when install can provide maximum security to your website. Check out this guide to know about the top WordPress security plugins.

5. Robust Password Protection:

Another advantage of using WordPress as a CMS, WordPress comes with an inbuilt password protection feature.

This will ensure that your password is protected at all times, thereby reducing the risk of hacking, malware, and other cybercrimes.

IV. SEO BENEFITS

WordPress is an SEO-friendly platform that provides you with dozens of tools that can help you to optimize each post and page, which helps make your site even more attractive to search engines. Therefore, if you want to enhance your SEO strategy then you should think about using WordPress as your CMS.

1. SEO-Friendly:

WordPress is an SEO-friendly content management tool, in the sense, that it offers various functions that help to optimize your site.

It is also search-engine-friendly as it allows search engine robots to easily crawl and index your website. Plus, it further helps you to boost your site’s performance through the use of the powerful SEO plugin – Yoast SEO.

2. Google Loves WordPress:

Why?

Because 3 things that Google loves on a website, i.e. optimized content, easy navigation & responsiveness can all be easily achieved through the use of WordPress. Also, the fact that it is search-engine-friendly aids in why WordPress is loved by Google.

  • It’s Mobile Optimized:

With the rise in the number of mobile users, not having a website that is mobile-friendly can severely affect your site’s traffic and conversion rate.

However, when you use WordPress as your CMS, you need not worry about this has most WordPress themes are designed to be responsive, which helps to boost your SEO strategy.

  • Is Compatible Across All Browsers:

Any SEO company would tell you that compatibility across all browsers is essential if you don’t want to miss out on traffic coming from search engines other than Google.

WordPress understands this and thus, this CMS is compatible across all browsers which help to bring in more traffic.

  • Keeps Your Website Up-to-date:

Google loves websites that are frequently updated. Thus, by using this CMS, you’ll be able to make necessary changes, additions as well as post content regularly, thereby, keeping your site up-to-date and your content fresh, leading to frequent indexing & improved ranking on SERPs.

V. SIMPLE CONTENT MANAGEMENT

Content marketing is the driving force that can make or break your business. However, just creating great content isn’t enough. You also need certain tools and resources that can help you make your content stand out from the rest and in such a scenario, WordPress can be of great help.

With tonnes of impressive features and tools, WordPress makes your task of creating, organizing, and publishing content easy. Plus, it allows you to easily incorporate various multimedia on your web page, blog, and other posts types, thus, helping you create awesome content that resonates with people and helps you capture more leads for your business.

1. Easy Content Management:

As a powerful content publishing platform, the ease with which WordPress allows you to publish your content is simply amazing.

The WordPress dashboard provides you with a visual editor through which you can add/edit content, add images, links, and more, all this from a single centralized unit.

2. Distraction-free Writing Mode:

WordPress comes with a default distraction-free writing mode, that can be of immense help to bloggers and authors, who need a writing platform that eliminates distraction so that they can solely focus on creating awesome content.

3. Automatically Saves As you Type:

One of the important benefits of WordPress that is often overlooked is its Autosave feature. This WordPress feature automatically saves changes made to a post or a web page, thus preventing the risk of losing valuable data, in the event your browser crashes or if you lose internet connectivity.

4. Allows You To Save Your Content As A Draft:

This CMS also gives you the option of saving your content as a draft. After writing content, if you feel that it needs further changes or if you don’t want to publish the content right-off-the-bat, you can simply draft it to be used at a later date.

5. Enhances Content Workflow:

From the initial draft to publishing, WordPress helps you to seamlessly streamline your work, making it easier for you to plan, manage, and publish high-quality content consistently.

This helps create an effortless workflow that can produce great results. The best part, with the help of the plugin like Edit Flow, you can further enhance your content production.